While there is no end to the list of organizations with disruptive Innovative business models there are also innovative driven companies that are worth mentioning.
Tuteria – Providing safe and trusted professional tutors
I recall back in the university, I was in a study group and I can say it had a huge part in my excellent grades. Having classmates come together to study and learn from each other was a huge plus for me. So I understand and value the importance of having tutors who can help students improve and also broaden their education horizon. Tuteria is one of such platforms proving safe and trusted professional tutors to help students learn and improve.
The average parent in Nigeria knows how hard it can be to get good tutors and so often many settle for the extra classes provided by their children’s school. And while that might seem to be enough, it doesn’t satisfy the longing for more involvement in the children’s education as many want to play a stronger role and want to be able to assess their children’s growth educationally. And what better way to do it by access to professionals who have great teaching skills and models on how to help your children learn better not just educationally but also in gaining musical skills like learning to play the piano, guitar, violin, etc, computer skills and much more. Indeed Tuteria is an education storehouse.
Tuteria is an education storehouse.
Tuteria doesn\’t just cater for children it also has a range of offerings for adults. From exam preparation for courses like TOEFL, IELTS and even professional courses like ICAN and ACCA and also entrepreneurial courses on beauty and lifestyle, computer and software skills, business plan writing and much more. In all honesty, Tuteria is a site you should check out.
Tuteria provides a great offering which is in short supply and one that focuses on a key part of today\’s society. I believe platforms like this speak to the importance of the education initiative and the key role it plays today.
Plastics.ng – Everything Plastics online
Innovation, that is the new playing field and organizations innovating common products to create totally new innovative offerings are companies redefining their business landscapes. It’s not enough to just sell products you must be unique and innovative about how you go about it and that is a value proposition that syncs your business with today’s trend which is consumption driven by lifestyle. Consumers want simplicity, convenience, technological means and much more and these requirements ride on the innovation benchmark which organizations need to focus on. Consumers want the best products, cheap prices, simple payment methods, convenient delivery channels and much more. And this tells you that an organization who wants to compete for these market of customers needs to start innovating in other to deliver.
Redefining ordinary products through innovation.
Plastics.ng is not a just website selling plastics, it is a platform that offers a unique proposition, which is to get quality, affordable plastics conveniently to customers. The platform saves you time and money allowing you access to plastic varieties at the click of a button while ensuring you get the best products at the best price obtainable in the market. That to me is a selling point to woo me into making a purchase and speaks to an organization with a strong understanding of today’s market realities which is that innovation is the new order of business. I am confident that businesses like Plastics.ng should be patronized, encouraged and supported.
ThriveSend – Swift service at a cheap price
For new entrants in a market with a homogeneous product, competing against established brands can be a death wish without the right strategy. For such organizations they must not only understand the dynamics of the market but also the interplay between supply and demand. They must equip themselves with strategies that differentiate their brand and that gives them the necessary push to make strong impacts in the market. While those strategies must be tailored to not only distinguish their brands they must also be equipped to aid the organization to deliver true value for money through an innovative and customer-centric approach to business. Welcome, ThriveSend!
True Value for Money
Every customer wants swift service at the lowest possible cost and currently, within the Nigerian banking industry, complaints of delayed transfers via platforms labeled as instant at a fixed price of N105 always leaves many customers frustrated with no alternatives. ThriveSend is an alternative that is set to tackle this, by offering “swift, secure and easy money transfer solution for swift transfers via all Nigerian issued and International cards to any Nigerian bank account at only N45 per transaction.” It is a solution that offers not just reliability but reliability at a pocket-friendly price which is 43% cheaper than the current price obtainable in the market. This is what I call a better offer and true value for money and time. While concerns may arise with respect to the security of the platform, ThriveSend boasts of strong security measures plus a team that maintains it. That said, I strongly believe if ThriveSend maintains its benchmark of swift service at a pocket-friendly price they are most certainly going to create an impression that might trigger a ripple effect across the industry. ThriveSend is as such an offering to continuously watch out for in the market.
Babies21 – Access to everything baby at the click of a button (Plus I love babies)
There was a time when all the shopping was done in markets like Yaba, Balogun, and Idumota, (the major markets in Lagos) for residents in Lagos. Then came Jumia and Konga; the two most popular online retail stores in Nigeria and they basically changed the way the average Nigerian shopped. We moved from the physical to an online space that provided accessibility to varieties from the click of a button. The online retail market in some sense kicked off in Nigeria and soon businesses were taking advantage of this blue ocean to increase their brand awareness and market coverage. But while a good number have tried to replicate the successes of Jumia and Konga, others have decided to focus on a narrower market and as such we have seen a store like Babies21 rising up.
We love Babies
When you hear Babies21, you get the idea that it’s something relating to babies. What you don’t see is the innovation behind the scene. So imagine an online store that offers varieties, convenience and unique customer experience but that caters for only babies. Interesting right? That’s what Babies21 is. It is an online store for everything baby, from baby products to wears, to toys, to educational materials and it even pushes its product lines to cater to nursing mothers too. This is one store that definitely takes out the stress that mothers go through while trying to get items for their babies and themselves. Built on a strong supplier network and an innovative online platform, Babies21 is definitely a potential Jumia or Konga in the making.
I can go on and on about businesses redefining their business landscapes through an innovation-centric approach to business, but I believe we get the message. Innovation is the new playing field and organizations most importantly Nigerian organizations must begin to re-orientate themselves to not just be modern organizations but innovation firehouses set to make a defining impact in the world.
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