Strategy alone though important is not enough. You simply don\’t win with strategy alone. At a certain point, strategy fails because it loses touch with current reality. And the \”reality is that today’s organisations were simply not designed to change proactively and deeply – they were built for discipline and efficiency, enforced through hierarchy and routinization\” (Torben Rick).
As a result, there’s often a mismatch between the pace of change in the external environment and the fastest possible pace of change at most organisations. This eventually leaves the organisation trapped in its own system of rigidity and complexity which may have accounted for their past successes. But then change comes in and sweeps through a shaky structure which strategy can do little or nothing to save; only a change in corporate culture can.
As such if an organization wants to say relevant it must embrace innovation and for it to embrace innovation it must look to embrace new ways of doing things – a new mindset you may call it but put more concretely it must embrace a culture change. In as much as change can be a threat to already established systems, it offers a lot of positives in terms of opportunity for growth which if maximized properly can create blue oceans for organisations already trapped in a red ocean of fierce competition, rivalry and potentially for organisations in matured markets.
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